Discover the secrets of behavioral psychology to transform your communication skills in optometry. In this engaging session, "Increase Your Influence and Persuasion With Others Using Behavioural Psychology," you’ll explore Robert Cialdini's 6 Principles of Influence, tailored specifically to eye care. Learn how to use reciprocity, social proof, authority, and other proven techniques to connect with patients, improve treatment adherence, and foster stronger relationships with colleagues. This talk provides practical, real-world examples and actionable strategies you can implement immediately to create meaningful change. Walk away equipped to influence decisions, inspire trust, and achieve the results you aim for in your professional interactions.