This lecture provides practical strategies for developing and integrating a vision therapy niche into your optometric practice. Participants will learn how to recruit, train, and motivate a team specifically geared toward vision therapy services, from initial hiring to advanced specialization. The session will explore personalized strategies for establishing a niche market, effective management systems tailored for vision therapy programs, and techniques for fostering long-term growth. Emphasis is placed on creating structured, scalable systems that enhance patient outcomes, support team development, and drive sustainable success within this specialty area.