Discover how to optimize every stage of the patient journey. Our framework will help you build a scalable and efficient marketing strategy that balances external acquisition with internal retention. You will leave with actionable strategies to identify the campaigns with the highest ROI, maximize your customer lifetime value, and increase profitability through better internal capture rates. Your patient journey isn't just about that moment—it's about building a system that sustains and grows your business through measurable, strategic decisions. This session will also discuss how AI tools can revolutionize marketing, streamline operations, and enhance patient satisfaction.