Trained chef and digital marketing expert, Sabrina Falone, will serve up insider tips and tricks on how to leverage simple digital marketing strategies to boost your culinary brand and foster a loyal following.

Learn about the key social media platforms most relevant to chefs and food brands, and the types of content that perform well on each platform. Explore best practices for content creation, posting schedules, storytelling and engaging with followers.

The hands-on session will invite participants to create a beautiful hero plate for photography. The group will then explore how to leverage that single asset across multiple platforms to engage new audiences andoptimize the content for different platforms. 

By exploring these aspects of social media strategy, participants will gain a good understanding of how to effectively utilize platforms like Instagram, Pinterest, and TikTok to showcase their culinary expertise, connect with their audience, and elevate their brand presence online.