James has over two decades of business and engineering leadership experience in cleantech and energy, including strategy, operations, finance, design, and engineering. Currently, James is CEO of e-Zinc, a Toronto-based energy storage company with a proprietary long-duration technology that economically enables 100% renewable energy solutions. James has successfully raised over $100 million for the company and is responsible for the formation and execution of the company's strategic plan to lead e-Zinc’s commercialization journey.

Prior to e-Zinc, James was Director of Business Development with MaRS' Advanced Energy Centre, developing and leading a new consulting business focused on the adoption of innovative clean energy technologies by businesses. His other experience includes management consulting with Bain & Company to develop strategic solutions for market-leading companies in North America and Europe. James also spent many years as an engineer working in the renewable energy industry with a variety of technologies, including hydrogen fuel cells, as well as micro-hydro and geothermal generation.

James holds a BSc in Mechanical Engineering from Queen's University (Honours) and an MBA from the Ivey Business School at Western University (Dean's List). James is also a registered Professional Engineer.

LinkedIn: https://ca.linkedin.com/in/jamesflarsen