In his role as Managing Director of Business Development, Willie is responsible for leading Rodan Energy’s offerings to Canada’s largest and most sophisticated energy users in the commercial, industrial, municipal, and institutional markets. With over 8 years of demand management experience from various jurisdictions within Canada, he has managed hundreds of megawatts of load and their usage to maximize revenue and savings opportunities.

In the Demand Response sector, he is regularly published and considered one of the most knowledgeable professionals in the country. He has helped customers of all sizes by understanding their business needs and providing opportunities for organizations to participate in demand response initiatives across North America.

Willie holds an economics degree from the University of Waterloo.